26 Shacklewell Lane
London E8 2EZ

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Xindao has manufactured and supplied promotional products and business gifts for over 28 years. Its products are sold by a global network of more than 4,500 distributors.

We were asked to align the brand, its visual language and products. The idea was to project Xindao as a leader within its field. Hence creating an innovative design solution that is flexible enough to work alongside Xindao’s growth and expansion into other markets.

This involved creating a new logo, style guides, sub branding system, stationery, signage system, catalogues, advertising, website and tradeshow booths. As well as designing the directions for the catalogues, we were heavily in involved in art directing the photo shoots for the core imagery.

We’ve enjoyed creating a base for the brand, which is now shared as a template to Xindao’s various regional creative agencies. We sit in a directional position, whereby we are brought back in to solve new issues and offer guidance on the application of the brand as the company continues to grow.

While we work alongside Xindao in a more remote role now, we have created a legacy that has established the correct brand tools for Xindao’s teams to apply independently. A testament to the longstanding relationship we seek to build with clients.

Project Scope

Branding, Visual identity, Print, Digital, Exhibition design, Packaging, Art Direction, Icon design

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“Planning Unit has a very professional, practical and personal approach and has helped us enormously to get where we are today”
Sandro Hubar, Co-founder & Managing Director, Xindao