Welcome to Planning Unit - we build brands and drive creative for innovative companies across the world.

Planning Unit evidently like a challenge. In collaboration with our UX design teams they crafted a coherent and accessible suite of over 250 icons which live at the heart of our Global Experience Language (GEL). Focused and personable, Planning Unit deliver without ego, yet with confidence.

Planning Unit possesses a unique ability to integrate ‘raw thought’ into useful and inspiring design.

Planning Unit are always responsive and ask the right questions when taking on any new design project. They are forward-thinking and like to build experiences that are creative and inspiring. They are a great partner!

The coolest museum guide in the world.

Rebranding a global outdoor icon with nearly 70 years of deeply engrained history like Salomon is no small task. Add to that replacing a logo created by one of the most prolific graphic designers of all time and you have the project which Planning Unit took on and delivered with care and elegance.

They are passionate & dedicated about their work and really felt like they were part of our in-house team that’s help us launch an award winning brand!