26 Shacklewell Lane
London E8 2EZ

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William Patten Primary School


We were asked to create a simple, strong and iconic brand to reinforce the new goals and aspirations for London based, William Patten School.

Our response was inspired by the responsibility for every school to provide a safe environment and place of guidance for pupils. We created a leading/guiding figure into the logo, illustrating the pastoral value of helping children through their most significant years. Once the branding was decided, we implemented a vivid colour palette.

Identifying the way in which parents interact with their childrens’ education has changed, the website has been built to work on all digital platforms. William Patten parents are able to access the school in a more interactive way; accessing and synching the school event calendar to their own.

The new brand has been credited for reinforcing the vision of teaching staff and contributing to the school’s Outstanding award in its subsequent Ofsted report.

Project Scope

Identity, Website design, Collateral

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William Patten School

“The design team listened to our needs, were really responsive and fun and we felt fully involved throughout the process. Since then they have regularly been in touch to review new work, approaching us with suggestions for improvement and extensions to our new brand”
Kathryn Kyle, Headteacher