A souvenir book for the worlds largest museum of decorative arts and design.
Our brief was to create a book that showcases the entire V&A representing the scale, breadth and soul of the Museum. We developed the concept of celebrating the building, the collection history and archive through three core sections:
The Building – A photographic insight into the beauty of the museum itself. Using perceptive photography of interesting and unusual architectural elements which are often overlooked.
The Collection – Our core idea was to remove scale and hierarchy from the objects. By pairing seemingly unrelated items through word play, shape association or similarity of context we created a fun way to view content, read the book and discover parts of the V&A you might not usually visit.
The Unseen – With over 75% of the collection carefully archived in various V&A buildings away from public view, this section of the book is a photographic exploration through the hidden gems of the museum.
The concept and structure has been thoroughly embraced by the V&A across departments – quickly becoming one of the museums’ bestsellers.
Project Scope –
Print, Design, Art Direction