26 Shacklewell Lane
London E8 2EZ

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Arbuthnot Yon


For our first foray into Londons financial district, we were keen to bring a contemporary voice to the archetypal recruitment sector for Arbuthnot Yon – a specialised recruitment company for the financial service sector.

The identity, visual language and website were designed mindful of asserting Arbuthnot Yon’s presence amidst the competitive field of city recruitment agencies.

To mirror their business model our client specified a clear and honest approach, which we represented through a bespoke logotype, monogram, bold strong colours and solid online typography. We intentionally avoided cliched stock photography feeling it has saturated communications of the sector and instead created stand out representative illustrations for use across all branded materials.

Project Scope

Identity, Web design, Stationery, Illustrations

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Arbuthnot Yon

“Having never built a brand before, it was a whole new world to me. PU really listened to what I was looking to create, and simplified it all. They also brought a fresh approach to the industry I work in, setting my brand apart from the usual recruitment/search agencies.”
Celene Yon, Director
“They are professional, with a down to earth and friendly approach. I have genuinely loved working with them; they are decent people and have a great sense of humour, which makes the whole process all the more enjoyable.”
Celene Yon, Director