CompoSecure
Refining the world leader of metal payment cards
CompoSecure specialises in manufacturing premium metal payment cards and providing secure authentication solutions for banks, fintechs, and businesses worldwide.
Its mission is to combine elegance, simplicity and security to create outstanding encounters in both physical and digital realms. Leveraging this ethos, we built a new brand identity to reinforce the company’s position as the innovative leader in metal cards.
A card silhouette was seamlessly blended into key elements, such as the ‘r’ corner in the logotype and as the foundation for our animations.
The 3D animations not only integrate visual elements into the brand, but also establish an engaging visual language beyond traditional card imagery.
Scope
Brand identity
Motion
Iconography
Brand implementation
Marketing cards
Crafting the logo
The existing logo was updated, refined, polished. Taking the existing icon, we gave it precision, accuracy and a global aesthetic. Recognising its significance as a pivotal asset for marketing cards, we ensured it can be engraved, knocked out of metal or printed flawlessly.
The logotype is contemporary and clean, emphasising the term ‘secure’ while subtly incorporating a card shape into the ‘r’.
Rolling out the brand
The exceptional quality of the core product, the metal cards, drives the creative for all other marketing materials - embodying a high-end, sophisticated, and precise aesthetic.
3D renderings
We produced renderings that highlight various card production techniques using metal, glass, and ceramics. These renderings highlight the unique characteristics of each material.
Iconography
A custom set of icons has been created to help explain benefits and inform users about the cards’ capabilities and potential.
Marketing cards
Alongside the in-house design studio, we created a series of marketing cards —meticulously designed to showcase the unique potential and possibilities of each card’s production techniques. The brand icon is leveraged as a substitute for electronic payment providers like Visa or Mastercard.
Planning Unit are forward-thinking and like to build experiences that are creative and inspiring. They are a great partner!
Thanks to the team at CompoSecure:
Esra, Cider, Michala, Jesper, Kasey, Tommy and Stephen.
