Type cast with character.
Inspired by Mauritania’s rich cultural heritage, our title design echoes the hand-drawn typography native to the region. It appears time-worn and sun-faded — fitting for a film that follows the journey of a Mauritanian man unjustly detained in Guantanamo Bay for 14 years, as he bravely fights for justice and yearns for home.
Bold, cinematic type sets the stage for Kevin Macdonald’s documentary, spotlighting this larger-than-life artist. Type on a black background reveals the images behind and gives a revelatory feel. The film casts her story and her work in a stark new light. WHITNEY is a stark and brave reassessment of the life and legacy of one of music’s biggest stars.
Graphics laid out along a horizontal line show the divide between what lies above and what lies beneath. The title hints towards the climax of this film. Four teenagers fulfil their friend’s final request: ensure he’s buried in his favourite football jersey. The friends go one further, watching him sink into the freshly laid concrete foundations of his team’s stadium. Echoing this in the graphics, the type slowly sinks into the line.
The title is enclosed in a circle for this film about a girl whose disease prevents her from going out in the wind. It causes her to call asleep instantly. Ingenious use of a goldfish bowl gives her newfound freedom and this is represented in the logo. We also used wood block prints to create a rundown, distressed mood akin to the setting of the film.
Otherwise known as Wilfred Emmanuel-Jones MBE, The Black Farmer is a Jamaican-born British entrepreneur and farmer. We were brought into the project by our long-time collaborator Tony Kaye to create exuberant graphics for this advert that showcases not only Wilfred’s brand, but his eccentricity and unique charm. ‘Painting with sausages’ went from studio banter to eventually featuring in the advert itself.
Barclays ambassador and ex-England captain Alan Shearer reminisces about the first game he ever attended, before surprising one lucky Newcastle fan. Our role was to create the accompanying graphics for each of the minute details of his first-game memories that collectively inspired his career.