Otherwise known as Wilfred Emmanuel-Jones MBE, The Black Farmer is a Jamaican-born British entrepreneur and farmer. We were brought into the project by our long-time collaborator Tony Kaye to create exuberant graphics for this advert that showcases not only Wilfred’s brand, but his eccentricity and unique charm. ‘Painting with sausages’ went from studio banter to eventually featuring in the advert itself.