Planning Unit is a brand and design studio based in London and working with clients globally — from start-ups to internationals.

 

‘Planning Unit deliver without ego, yet with confidence.’

 

We’re down-to-earth, reliable and easy to work with, while being visionary and fearless in our design.

Identifying and defining the essence or core idea that makes your business unique (What makes you, You). Deciding your strengths, what distinguishes you from competitors, and how to build on that difference in branding.

Crafting distinct, memorable, and innovative brand identities that set forward-thinking clients apart in the market, and most importantly, in the minds of the target audience.

Collaborating closely with you to implement your brand identity or develop your existing one. We ensure that your brand's development is both consistent and creative.

Directing photoshoots and film which is captivating, imaginative and culturally relevant. Creating powerful visual narratives that reflect your brand.

When working hand in hand with clients, we are on hand to create campaigns and launch them into the world.

Websites, social, online ads and apps are often the main output of a branding project. We can design everything or provide core pages, depending on the project. Then, we bring in an external developer to bring the designs to completion.

Working in the 3-dimensional experiential and exhibition space enables us to push boundaries and bring new ideas to these exciting formats.

Titles and in-film graphics to be enjoyed on the big screen. Expressing the spirit of the piece in typography and design.

Building unique icon suites that seamlessly integrate into a brand’s visual DNA. These hardworking components provide stand-out, visual recognition and clarity of message.

A characterful and emotional way of expressing and informing brand identities. Illustration brings the human element to imagery, telling stories or visualising concepts.

Integrating motion into design components, adding extra levels of character, enjoyment and explanation. Motion allows us to bring dynamism and captivate an audience.

Physical packaging can capture consumers’ attention, communicate brand values and add a sensory layer. Our packaging design comes in many shapes, sizes and guises.

Each and every book is different, telling its own story. They all have a job to inform, teach or simply to visually please.

Typefaces (fonts) can be incredibly influential. We have created various bespoke typefaces to help represent the voice of a client for a project.

Defining a unique tone of voice for your business helps express your personality and style. It should be clear and consistent across all messaging, from straplines to social.