A souvenir book for the worlds’ largest museum of decorative arts and design.
V&A Souvenir
V&A Museum
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A photographic insight into the beauty of the museum itself. Using perceptive photography of interesting and unusual architectural elements which are often overlooked.
Our core idea was to remove scale and hierarchy from the objects. By pairing seemingly unrelated items through word play, shape association or similarity of context we created a fun way to view content, read the book and discover parts of the V&A you might not usually visit.
With over 75% of the collection carefully archived in various V&A buildings away from public view, this section of the book is a photographic exploration through the hidden gems of the museum.
Planning Unit worked on the V&A Souvenir book, which became the embodiment of what the V&A is hoping to be about. Each step of the process – even the more problematic ones – was taken in a considered and thoughtful way, they also made it a fun project to work on.Tom Windross
Senior Editor, V&A
The concept and structure has been thoroughly embraced by the V&A across departments – quickly becoming one of the museums’ bestsellers.
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