26 Shacklewell Lane
London E8 2EZ

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Having worked with XD Design since its formation, we were involved in developing the brand under its umbrella company Xindao. The name XD comes from ‘Xindao’ so the idea was to create a logo that could always be linked back to the mother brand.

The brand narrative for XD Design is one that showcases the flagship products as being exclusive and individually unique in design. We have achieved this through clean design systems and high-end photography. A solid brand system allows for other designers to implement the branding worldwide.

One of the rewards of having worked with Xindao over many years, is that we have been able to develop both brands, cohesively and fluently, as the company has grown and adapted. XD has grown into a multi product brand, XD Apparel is its latest addition. With a combination of bespoke brochure and packaging systems, photographic styling and art direction. XD Design now sits as a solid part of the business and sells as a stand-alone product in various design shows around the world. The brand has won numerous Red Dot Design Awards – an internationally recognised hallmark of great design.

Project Scope

Identity, Print, Exhibition, Packaging, Art direction, Logo design

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“We have known Planning Unit from ‘day one’. Working closely together on everyday issues and creative solutions on a bigger scale. Hands on, no nonsense and always stepping out of the comfort zone. That’s their way of working!”
Han van Houten, Marketing Manager, Xindao