S P E C I E S
As explained by CA Collection ‘Gain an unprecedented insight into how your peers tackle a brief. In a special 48-page section, we follow London studio Planning Unit through every stage of the creation process of SPECIES, a 16-page photographic book about endangered animals, produced exclusively for CA Collection.’
Rather than simply creating a bespoke self generated brief for the new publication. We turned the brief on its head and using creative design and thinking, collaborated with IUCN (International Union for Conservation of Nature), while teaming up with photo library iStockPhoto, Pantone inks, printer Push Print and to create a high end publication, showcasing endangered animals alongside their current locations and threatened statuses.
Working with ‘facial’ images that give insight into the animals characters, also creating an over layered collage for the cover – hinting at the vulnerability every animal faces in this modern world.
All in all a great collaboration for a piece of work that went on to gain nominated status for the Antalis McNaughton Review 2011 Awards.
Project Scope –
Art direction, Print, Typography