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51st D&AD awards


The brief was to enticingly reveal and showcase the world inside D&AD’s Pencil Award.

The D&AD Awards vault is the epicenter of 51 years of international creative greatness. As a creative industry awards body, D&AD inspires excellence in creativity and celebrates it with the lionised Yellow Pencil.

Building on Wieden + Kennedy’s concept, ‘I Wish I’d Done That’, we took the Yellow Pencil and worked inside out. We symbolically and graphically deconstructed the famed hexagonal pencil.

Pencil slices became image containers and extended to all communications, including; invites and book of the night. Going a step further, we designed a three metre high zoetrope, which featured as a centrepiece at the award ceremony. Inside, a visual carousel of D&AD’s finest entries – captured through a 16 frame strobe, an analogue ode to the theme’s original digital concept from Factory Fifteen.

We went on to work with The Mill, a post production company, who interpreted our, ‘A World Inside the Pencil’, theme to create title sequences for the ceremony.

Project Scope

Art direction, print, environmental, crazy 3D zoetrope, normal 3D zoetrope

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