A collaboration between three winter sportswear and apparel brands, the brief was to make visual impact at the 2013 ISPO trade show.
‘Just Delivered’ was the theme. We created unique display environments, which showcased the signature product from each brand. A Bonfire jacket was presented frozen in a block of ice – and left to slowly thaw over the three days of the show. A nail wall was used to hold up the latest Salomon bindings and an intricate thread display to showcase the Nikita apparel. Stencil graphics and sticker labels were designed for each product.
It made sense that the entire booth was wrapped in ‘Just Delivered’ branded packaging tape. The integrated area was separated into distinctive areas through block colour; differentiating between each company. While presented in collaboration, Bonfire, Saloman and Nikita were each given the design space to communicate directly to their own customers.
Project Scope –
Graphic design, Exhibition design