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BBC Icon suite


The brief was to create a consistent visual language – a suite of icons – to be introduced to the BBC’s most popular areas; iPlayer, Sport, News, Travel, Children’s, Weather and Social. The suite would be used in every aspect of the BBC’s digital space and formed the vocabulary of its Global Experience Language.

The challenges were to unify and simplify seven core areas, whilst introducing varied levels of aesthetic and technical complexities. The Intercity train and modification of the classic BBC microphone, are two examples of how we integrated themes of the BBC, modern Britishness and uniqueness into the design.

The technicalities of the project required ensuring the icons were optimised to work at 32 and either 16 or 13 pixels in size. In most cases, the 32 pixel icons needed complete redesign to ensure desirable visual legibility at the smaller size format.

The final result presents a suite of 180 icons; a modern and cohesive showcase of what the BBC currently represents in its digital evolution. Used to enrich the users experience through the BBC online.

Project Scope

Icon design

“Planning Unit evidently like a challenge. In collaboration with our UX design teams they crafted a coherent and accessible suite of over 180 icons which live at the heart of our Global Experience Language (GEL). Focussed and personable, Planning Unit deliver without ego, yet with confidence.”
David Bailey, Creative Director UX&D | GEL, BBC Future Media