Original & Unrestored
Original & Unrestored is a new apparel brand for men of age and style.
We proposed the idea to have a Mammoth – fondly referred to as “the Manmoth” – for the symbol of the brand.
It represents sturdiness, reliability, originality; all key values to Original & Unrestored.
This icon was designed and re-worked to be used in various sizes and with different materials and techniques : extra small labels, woven into the tissue, foiled on the labels, screen-printed on the T-shirts, hot-stamped on leather, inverted on dark fabric…
It became a key element of the brand, and is used on various items of the brand’s “Logo Range”.