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IPA Advanced Certificate Poster


Planning Unit designed a promotional poster for the IPA (the Institute of Practitioners in Advertising).

Its aim was to promote the Advanced Certificate in Media Communications Planning, a course led by a line-up of practitioners, that provides the tools needed to excel in communications strategy and planning.

The tagline “It’s time to stop chasing your tail” was brought to life by witty illustrations of dogs chasing their own tail, with the exception of the one dog getting advanced.

The poster, a 3-colour A1 litho print with fluo Pantone was sent to over 700 professionals in the industry.