Addaction is the UK’s largest drink and drug treatment charity.
Working directly with the Addaction team as part of a brand refresh, we created a bespoke typeface for both the brand and the people being treated along the way.
Those benefitting from Addaction’s services have insightful stories to share but often do not want to draw attention to themselves on marketing materials. The bespoke font aims to express their personal stories and become their voice whilst maintaining their anonymity.
The new visual language comprises of over 390 characters alongside a clean, friendly approachable colour palette to form the new voice of the Addaction brand.