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pq by Ron Arad


We have recently enjoyed working with pq eyewear to restructure the brand as pq by Ron Arad.

This has included close collaborations with the pq core team, thought leader BJ Cunningham and Ron Arad Studio.

We built a comprehensive and clear brand style guide which lays the foundations of the new brand for use across all international markets. Created alongside a new pq brand manifesto which expresses the voice and vision of the pq by Ron Arad brand.

We are currently implementing the brand onto the new website, corporate literature, frames, product packaging, marketing materials, retail point of sale, as well as the forth coming trade booth at MIDO. Keep your eyes peeled for the brand roll out over the coming months.

You can see the full project here.