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S P E C I E S

About

As explained by CA Collection ‘Gain an unprecedented insight into how your peers tackle a brief. In a special 48-page section, we follow London studio Planning Unit through every stage of the creation process of SPECIES, a 16-page photographic book about endangered animals, produced exclusively for CA Collection.’

Rather than simply creating a bespoke self generated brief for the new publication. We turned the brief on its head and using creative design and thinking, collaborated with IUCN (International Union for Conservation of Nature), while teaming up with photo library iStockPhoto, Pantone inks, printer Push Print and to create a high end publication, showcasing endagered animals alongside there current location and threatened status.

Working with ‘facial’ images that give insight into the animals characters, also creating an over layered collage for the cover – hinting at the vulnerability every animal faces in this modern world.

All in all a great collaboration for a piece of work that went on to gain nominated status for the Antalis McNaughton Review 2011 Awards.

Project Scope

Art direction, Print, Typography

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“When we launched our high-end, collectable title CA Collection in 2011, they were the perfect choice to guest-edit our first Studio Project, and really set the bar for the series moving forward”
Nick Carson – Editor,
Computer Arts
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“Planning Unit combines a wealth of graphic design expertise with plenty of passion, they’re an absolute pleasure to deal with and we have no hesitation recommending the studio to any prospective client.”
Nick Carson, Editor, Computer Arts