Salomon – the mountain sports company born in the French Alps and founded in 1947.
We were given the opportunity to create a new global identity for Salomon; the idea was to unify all of its brands under one core logo. From skiing, snowboarding, trail running, hiking, climbing and adventure racing, to products, marketing, promotional materials and retail environments.
Heavily rooted in passion for sports progression, product development, quality and craftsmanship, we wanted to create something that considered and incorporated all of these values.
With so many aspects to consider, the letter S forms the new expression of the Salomon’s heritage and the progressive step towards the future (the starting point being the original heritage S logo loved so much by the core Salomon fanbase). The logo had to be gender neutral, inclusive, forward thinking, performance driven and straight to the point. Designed to be viewed from both top and bottom, it can never be used wrongly.
We worked in collaboration with Fresh Britain on all aspects of the new brand.
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