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Design Week Voxpop

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Planning Unit’s Nick Hard contributed to Design Week’s weekly Voxpop, this weeks question being “Whats your greatest fear”.

Read Nick’s answer and other contributors answers here >

Nick’s answer…

‘Fear of dreams – Oneirophobia. That’s not entirely true – it’s more the fear of design dreams. Inevitably they come along when the studio is busy and projects are in the crucial creative phase (when problems need solving). Unfortunately these dreams don’t follow any direct relationship to the project in reality, more an unachievable Tetris design challenge. We are working on a big icon project at the moment, working down to absolute minimal pixel sizes, so I am hoping beyond hope this gives my dream state a leg up in my future night time Tetris challenges!’

Nick Hard, partner, Planning Unit

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